{"id":16797,"date":"2024-05-02T07:51:01","date_gmt":"2024-05-02T05:51:01","guid":{"rendered":"https:\/\/answear.hu\/blog\/?p=16797"},"modified":"2024-05-02T07:53:36","modified_gmt":"2024-05-02T05:53:36","slug":"new-campaign-answear-hu","status":"publish","type":"post","link":"https:\/\/answear.hu\/blog\/new-campaign-answear-hu\/16797","title":{"rendered":"\u00d6lt\u00f6ztesd \u00e9leted abba, ami \u00e9rt\u00e9kes! az Answear.hu-val"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Olvasd el, csak <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">perc<\/span><\/span>\n<p class=\"wp-block-paragraph\"><strong>Az \u00e9rt\u00e9kes dolgok elk\u00eds\u00e9rnek minket a fontos pillanatokban. \u00c9rz\u00e9seink \u00e9s eml\u00e9keink \u00e1tiratai. Arra b\u00e1tor\u00edtanak, hogy az ismeretlen fel\u00e9 mozduljunk, lehet\u0151v\u00e9 teszik, hogy j\u00f3 benyom\u00e1st tegy\u00fcnk valakire, seg\u00edtenek helyt\u00e1llni a mindennapok kih\u00edv\u00e1saiban. Majd id\u0151vel a h\u00e1tt\u00e9rbe h\u00faz\u00f3dnak, \u00e1m h\u00e1trahagyj\u00e1k a leg\u00e9rt\u00e9kesebbet, mindazt, amit tanultunk a seg\u00edts\u00e9g\u00fckkel. A 2024-es tavaszi-ny\u00e1ri szezon \u00faj kamp\u00e1ny\u00e1ban ilyen \u00e9rt\u00e9kes dolgokkal \u00f6lt\u00f6ztetj\u00fck fel \u00e9let\u00fcnket.<img decoding=\"async\" src=\"blob:https:\/\/answear.hu\/df87d732-76c0-495d-8161-a22ae900b7f0\" alt=\"\"><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Az Answear \u00faj kamp\u00e1nya arra \u00f6szt\u00f6n\u00f6z, hogy \u201c\u00d6lt\u00f6ztesd \u00e9leted abba, ami \u00e9rt\u00e9kes!\u201d, hogy gondolkodj el az \u00e9letr\u0151l \u00e9s annak fontos pillanatair\u00f3l. Hisz\u00fcnk benne, hogy ezek a t\u00e1rgyak val\u00f3ban gazdag\u00edthatj\u00e1k mindennapjainkat: vannak, amik az\u00e9rt jelentenek sokat, mert sz\u00e9pek, vagy igaz\u00e1n min\u0151s\u00e9giek, \u00e9s vannak, amiket az\u00e9rt szeretn\u00e9nk sok\u00e1ig meg\u0151rizni, mert k\u00fcl\u00f6nleges \u00e9lm\u00e9nyeket, eml\u00e9keket k\u00f6t\u00fcnk hozz\u00e1juk.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><s>N\u00e9zd meg az \u201e\u00d6lt\u00f6ztesd \u00e9leted abba, ami \u00e9rt\u00e9kes!\u201d kamp\u00e1ny vide\u00f3j\u00e1t:<\/s><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/cover-for-the-video-1.png\" src=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/2024_04_16_ANSWEAR_WIOSNA_30SEK_16x9_1920x1080px_TV_17h14-2-1.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A t\u00e1rgyak berendezik \u00e9let\u00fcnk sz\u00ednpad\u00e1t. B\u00e1tors\u00e1got adnak, lehet\u0151v\u00e9 teszik, hogy eligazodjunk egy-egy helyzetben, seg\u00edtenek az elfogad\u00e1sban, \u00e9kess\u00e9geink, mened\u00e9keink vagy \u00e9pp p\u00e1nc\u00e9ljaink lehetnek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; A divat egyfajta k\u00fcls\u0151 manifesztum, ami t\u00fckr\u00f6zi \u00e9rt\u00e9keinket, humorunkat, \u00f6nmagunkkal val\u00f3 viszonyunkat. Megmutatja, hogy kik vagyunk, vagy hogyan teremtj\u00fck meg magunkat. Ezt egy kab\u00e1t, egy p\u00f3l\u00f3, egy ruha, egy edz\u0151cip\u0151 vagy egy f\u00fclbeval\u00f3 seg\u00edts\u00e9g\u00e9vel&nbsp; tessz\u00fck, amik ez\u00e1ltal egy m\u00e1sodlagos, m\u00e9g \u00e9rt\u00e9kesebb jelent\u00e9st kapnak. Mert sz\u00e1munkra nem a cip\u0151 az \u00e9rt\u00e9k, hanem az, hogy lefutottunk benne egy maratont; egy k\u00e9k ruha pedig a legszebb barcelonai naplemente eml\u00e9ke lehet &#8211; mondja Marta Sawicka, az Answear&nbsp; marketingigazgat\u00f3ja.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1471\" height=\"695\" src=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/HU-1471x695.jpg\" alt=\"\" class=\"wp-image-16897\" srcset=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/HU-1471x695.jpg 1471w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/HU-768x363.jpg 768w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/HU-1536x726.jpg 1536w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/HU.jpg 1920w\" sizes=\"auto, (max-width: 1471px) 100vw, 1471px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Az Answear kamp\u00e1ny\u00e1t Stella Consonni rendezi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u201c\u00d6lt\u00f6ztesd \u00e9leted abba, ami \u00e9rt\u00e9kes!\u201d nemcsak egy szlogen, hanem egy gondolat, amely az Answear hossz\u00fa t\u00e1v\u00fa kommunik\u00e1ci\u00f3j\u00e1t k\u00eds\u00e9ri. A strat\u00e9gi\u00e1\u00e9rt \u00e9s a koncepci\u00f3\u00e9rt a Saatchi&amp;Saatchi \u00fcgyn\u00f6ks\u00e9g felel, az inspir\u00e1l\u00f3 vide\u00f3- \u00e9s fot\u00f3anyag a gy\u00f6ny\u00f6r\u0171 Lisszabonban k\u00e9sz\u00fclt, a kamp\u00e1nyfilmet pedig az elismert rendez\u0151 \u00e9s fot\u00f3s, Stella Consonni rendezte, aki olyan m\u00e1rk\u00e1knak k\u00e9sz\u00edtett m\u00e1r kamp\u00e1nyokat, mint a Gucci, a Burberry \u00e9s a Vogue.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2021\/01\/cover-for-the-video-2.png\" src=\"https:\/\/answear.com\/blog\/wp-content\/uploads\/2024\/04\/Answear_BTS_V5_2.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Less be a kulissz\u00e1k m\u00f6g\u00e9!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stella t\u00f6k\u00e9letesen megragadta annak a l\u00e9nyeg\u00e9t, amit az Answear \u00faj arculat\u00e1nak kommunik\u00e1ci\u00f3j\u00e1ban k\u00f6zvet\u00edteni szeretn\u00e9nk: a divat, a mindennapi \u00e9let \u00e9s a val\u00f3di \u00e9rt\u00e9kek k\u00f6z\u00f6tti egyens\u00falyt. Munk\u00e1j\u00e1ban sok az \u00e9rzelem \u00e9s az apr\u00f3 r\u00e9szletekre val\u00f3 odafigyel\u00e9s, ami rendk\u00edv\u00fcli, eml\u00e9kezetes alkot\u00e1sokat eredm\u00e9nyez &#8211; mondja Marta Sawicka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A brazil sz\u00edn\u00e9szn\u0151 \u00e9s modell, Fatima Brunengo a kamp\u00e1ny arca. Az \u00e1ltala viselt ruh\u00e1k az Answear min\u0151s\u00e9g\u00e9t \u00e9s jellegzetes st\u00edlus\u00e1t sug\u00e1rozz\u00e1k. A film a legszebb pillanatokhoz k\u00f6t\u0151d\u0151 t\u00e1rgyakon kereszt\u00fcl mutatja be az eml\u00e9kek m\u00faland\u00f3s\u00e1g\u00e1t, az egyes k\u00e9pkock\u00e1kon megjelen\u0151 t\u00f6red\u00e9kek pedig egy, a divatot \u00e9s a st\u00edlust \u00f6tv\u00f6z\u0151, k\u00f6lt\u0151i t\u00f6rt\u00e9nett\u00e9 \u00e1llnak \u00f6ssze.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"695\" data-id=\"16894\" src=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-1043x695.jpg\" alt=\"\" class=\"wp-image-16894\" srcset=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-1043x695.jpg 1043w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-768x512.jpg 768w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-1536x1024.jpg 1536w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-2048x1365.jpg 2048w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_2-272x182.jpg 272w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"695\" data-id=\"16893\" src=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-1043x695.jpg\" alt=\"\" class=\"wp-image-16893\" srcset=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-1043x695.jpg 1043w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-768x512.jpg 768w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-1536x1024.jpg 1536w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-2048x1365.jpg 2048w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_3-272x182.jpg 272w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1043\" height=\"695\" src=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-1043x695.jpg\" alt=\"\" class=\"wp-image-16895\" srcset=\"https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-1043x695.jpg 1043w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-768x512.jpg 768w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-1536x1024.jpg 1536w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-2048x1365.jpg 2048w, https:\/\/answear.hu\/blog\/wp-content\/uploads\/2024\/04\/inside_1-272x182.jpg 272w\" sizes=\"auto, (max-width: 1043px) 100vw, 1043px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><h2>Pr\u00e9mium divatm\u00e1rk\u00e1k<\/h2><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az Answear c\u00e9gcsoport m\u0171k\u00f6d\u00e9si ter\u00fclet\u00e9n, a 12 piacon egyszerre l\u00e1that\u00f3 \u00faj m\u00e1rkakamp\u00e1ny egy&nbsp; hossz\u00fa t\u00e1v\u00fa kommunik\u00e1ci\u00f3 r\u00e9sze, ami az Answeart a pr\u00e9mium divatszegmensbe pozicion\u00e1lja. K\u00edn\u00e1latunkban t\u00f6bb, mint 500 exkluz\u00edv vil\u00e1gm\u00e1rka gondosan v\u00e1logatott term\u00e9kei szerepelnek, mint p\u00e9ld\u00e1ul a Boss, Polo Ralph Lauren, Calvin Klein, Liu jo, Pinko, Michael Kors, Tory Burch, Swarovski, Diesel, Moschino Jeans, Victoria Beckham vagy Furla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p class=\"kropka\">Az \u00faj kommunik\u00e1ci\u00f3s platformmal az egyedi divatst\u00edlusok \u00e9s tervez\u0151i kollekci\u00f3k inspir\u00e1l\u00f3 vil\u00e1g\u00e1t nyitjuk meg. Megmutatjuk, hogy a st\u00edlus a d\u00f6nt\u00e9sek \u00e9s az \u00e9lm\u00e9nyek esszenci\u00e1ja, valamint a sz\u00e1munkra fontos, \u00e9rt\u00e9kekes eml\u00e9kekekkel teli emberek\u00e9 \u00e9s helyek\u00e9. \u00cdgy a divat az \u00e9rt\u00e9kek hordoz\u00f3j\u00e1v\u00e1, a v\u00e1s\u00e1rl\u00e1s pedig egyed\u00fcl\u00e1ll\u00f3 \u00e9lm\u00e9nny\u00e9 v\u00e1lik, ami az \u00e9rz\u00e9sek eg\u00e9sz sk\u00e1l\u00e1j\u00e1t vonultatja fel. <\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Olvasd el, csak <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">perc<\/span><\/span>Az \u00e9rt\u00e9kes dolgok elk\u00eds\u00e9rnek minket a fontos pillanatokban. \u00c9rz\u00e9seink \u00e9s eml\u00e9keink \u00e1tiratai. Arra b\u00e1tor\u00edtanak, hogy az ismeretlen fel\u00e9 mozduljunk, lehet\u0151v\u00e9 teszik, hogy j\u00f3 benyom\u00e1st tegy\u00fcnk valakire, seg\u00edtenek helyt\u00e1llni a mindennapok kih\u00edv\u00e1saiban. Majd id\u0151vel a h\u00e1tt\u00e9rbe h\u00faz\u00f3dnak, \u00e1m h\u00e1trahagyj\u00e1k a leg\u00e9rt\u00e9kesebbet, mindazt, amit tanultunk a seg\u00edts\u00e9g\u00fckkel. A 2024-es tavaszi-ny\u00e1ri szezon \u00faj kamp\u00e1ny\u00e1ban ilyen \u00e9rt\u00e9kes dolgokkal \u00f6lt\u00f6ztetj\u00fck &hellip; <a href=\"https:\/\/answear.hu\/blog\/new-campaign-answear-hu\/16797\" class=\"more-link\"><span class=\"screen-reader-text\">\u00d6lt\u00f6ztesd \u00e9leted abba, ami \u00e9rt\u00e9kes! az Answear.hu-val<\/span> r\u00e9szletei&#8230;<\/a><\/p>\n","protected":false},"author":35,"featured_media":16847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[686],"tags":[893,892,2268,1882,1207],"class_list":["post-16797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trendek","tag-answear-hu","tag-divat","tag-divatmakak","tag-kampany","tag-premium"],"_links":{"self":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/16797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/comments?post=16797"}],"version-history":[{"count":31,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/16797\/revisions"}],"predecessor-version":[{"id":16911,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/16797\/revisions\/16911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/media\/16847"}],"wp:attachment":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/media?parent=16797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/categories?post=16797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/tags?post=16797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}