{"id":13832,"date":"2019-12-16T15:04:15","date_gmt":"2019-12-16T14:04:15","guid":{"rendered":"https:\/\/answear.hu\/blog\/?p=13832"},"modified":"2020-12-03T13:45:42","modified_gmt":"2020-12-03T12:45:42","slug":"guess-jeans-marka-kollekciu-divatufarmer-marka-olcso-farmer-vasarlas","status":"publish","type":"post","link":"https:\/\/answear.hu\/blog\/guess-jeans-marka-kollekciu-divatufarmer-marka-olcso-farmer-vasarlas\/13832","title":{"rendered":"GUESS: minden amit tudni akart\u00e1l az egyik legmen\u0151bb m\u00e1rk\u00e1r\u00f3l"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Olvasd el, csak <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">perc<\/span><\/span><header class=\"entry-header\">\n<p class=\"entry-title\"><strong>Tudtad, hogy a Guess Jeans egyik ikonikus darabja Marilyn Monroe ut\u00e1n kapta a nev\u00e9t? Vagy, hogy a m\u00e1rka neve egy McDonald\u2019s hirdet\u00e9sb\u0151l ered? Tudd meg, milyen titkokat rejt m\u00e9g a m\u00e1rka.<\/strong><\/p>\n<p><!--more--><\/p>\n<\/header>\n<div class=\"entry-content\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14779\" src=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G06_RGB_v2-e1575549712370.jpg\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" srcset=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G06_RGB_v2-e1575549712370.jpg 920w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G06_RGB_v2-e1575549712370-150x100.jpg 150w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G06_RGB_v2-e1575549712370-300x200.jpg 300w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G06_RGB_v2-e1575549712370-620x413.jpg 620w\" alt=\"\" width=\"920\" height=\"613\" \/><\/p>\n<p>A Guess Jeans az egyik legfelismerhet\u0151bb m\u00e1rka a vil\u00e1gon, k\u00f6sz\u00f6nhet\u0151 ez annak, hogy DNS-\u00fckben van a n\u0151i alkat \u00e9s az \u00e9rz\u00e9ki form\u00e1k szeretete. A m\u00e1rka a fiatals\u00e1got, \u00e9rz\u00e9kis\u00e9get \u00e9s b\u00e1tors\u00e1got \u00e9lteti, kamp\u00e1nyaikban olyan szexi ikonokat vonultatnak fel, akikben az amerikai es az eur\u00f3pai st\u00edlus keveredik.<\/p>\n<p><strong>A Guess Jeans t\u00f6rt\u00e9nete<\/strong><\/p>\n<p>A Marciano n\u00e9v az, amit mindenk\u00e9ppen meg kell jegyezn\u00fcnk ebben a t\u00f6rt\u00e9netben, hiszen minden vel\u00fck kezd\u0151d\u00f6tt. N\u00e9gy elk\u00e9pesz\u0151en elhivatott \u00e9s szenved\u00e9lyes Marciano testv\u00e9r kergeti az amerikai \u00e1lmot, h\u00e1trahagyva D\u00e9l-Franciaorsz\u00e1got keresik a szerencs\u00e9j\u00fcket a tengerent\u00falon. A divath\u00e1z \u00f6tlete Hollywoodban fogalmaz\u00f3dott meg, a testv\u00e9rek a mindig napos Kaliforni\u00e1ban nyitott\u00e1k meg els\u0151 \u00fczlet\u00fcket 1981-ben, itt \u00e9s ekkor sz\u00fcletett meg az ikonikus brand.<\/p>\n<p><strong>Honnan j\u00f6tt a m\u00e1rka neve?<\/strong><\/p>\n<p>Nos, a testv\u00e9rek egy Los Angeles-i McDonald\u2019s plak\u00e1tr\u00f3l vett\u00e9k az \u00f6tletet, amin a k\u00f6vetkez\u0151 \u00e1llt: \u201eGuess what\u2019s the new Mac\u201d. Azt tudni kell, hogy abban az id\u0151ben a sajtburger volt a t\u00f6k\u00e9letes hamburger, \u00edgy a testv\u00e9rek szerett\u00e9k volna, ha az emberek ezzel a t\u00f6k\u00e9leteg\u00e9ssel p\u00e1ros\u00edtj\u00e1k az \u0151 m\u00e1rk\u00e1jukat is, \u00edgy esett a v\u00e1laszt\u00e1s a Guess-re. Az eur\u00f3pai kult\u00far\u00e1b\u00f3l inspir\u00e1l\u00f3dva a Marciano testv\u00e9rek \u00fajragondolt\u00e1k a farmer koncepci\u00f3j\u00e1t, ami addig egy amerikai anyagk\u00e9nt volt sz\u00e1montartva. Egyik \u00fatt\u00f6r\u0151 fazonjuk a Marilyn farmer volt \u2013 h\u00e1rom zipz\u00e1rral \u00e9s alakra igaz\u00edtott fazonnal. A n\u00e9vv\u00e1laszt\u00e1s nem a v\u00e9letlen m\u0171ve, a fazon a n\u0151iess\u00e9g megtestes\u00edt\u0151j\u00e9r\u0151l, Marilyn Monroer\u00f3l kapta nev\u00e9t. Marilyn im\u00e1zsa t\u00f6k\u00e9letesen k\u00f6zvet\u00edtette a m\u00e1rka \u00fczenet\u00e9t \u2013 olyan farmerek k\u00e9sz\u00edt\u00e9se, amik im\u00e1dj\u00e1k \u00e9s k\u00f6rbe\u00f6lelik a n\u0151i alkatot \u00e9s egyben szexi megjelen\u00e9st biztos\u00edtanak. A Marciano testv\u00e9rek els\u0151 nagyobb sikere akkor k\u00f6vetkezett be, amikor a h\u00edres Bloomingdale\u2019s \u00e1ruh\u00e1z elkezdte \u00e1rulni leg\u00fajabb term\u00e9keiket. A v\u00e1s\u00e1rl\u00f3k alig p\u00e1r \u00f3ra alatt elkapkodt\u00e1k mind a 24 darab farmert, ez volt siker\u00fck els\u0151 jelent\u0151sebb megnyilv\u00e1nul\u00e1sa.<\/p>\n<p><a href=\"https:\/\/answear.hu\/k\/noi?q=guess\">Fedezd fel a \u00a0Guess Jeans term\u00e9keit az answear.hu oldal\u00e1n &gt;&gt;&gt;<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14780 alignleft\" src=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G10_RGB-e1575549839686.jpg\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" srcset=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G10_RGB-e1575549839686.jpg 450w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G10_RGB-e1575549839686-114x150.jpg 114w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/635_G10_RGB-e1575549839686-229x300.jpg 229w\" alt=\"\" width=\"450\" height=\"590\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Guess kamp\u00e1nyok<\/strong><\/p>\n<p>Az elej\u00e9t\u0151l fogva a m\u00e1rk\u00e1t a k\u00fcl\u00f6nleges kamp\u00e1nyok jellemezt\u00e9k, amikben a modellek a vil\u00e1gh\u00edr\u0171 ikonokra hasonl\u00edtanak mint pl. Brigitte Bardotra vagy Marilyn Monroera. A kamp\u00e1nyok egyt\u0151l-egyig a m\u00e1rka k\u00f6r\u00e9 \u00e9p\u00fclnek fel, j\u00f3l felismerhet\u0151ek \u00e9s minden esetben a trendekre t\u00e1maszkodnak. Ha mindez nem lenne el\u00e9g, a m\u00e1rka olyan nevekkel dolgozott m\u00e1r egy\u00fct, mint <strong>Claudia Schiffer, Eva Herzigova, Naomi Campbell, Carla Bruni, Alessandra Ambrossio<\/strong> vagy<strong> Adriana Lima<\/strong>.<\/p>\n<p>A Guess birodalom nagyk\u00f6vetekb\u0151l \u00e1ll, akik a m\u00e1rka karater\u00e9nek r\u00e9szei &#8211; fiatalok, szexisek, kalandv\u00e1gy\u00f3ak. 2017-ben a m\u00e1rka egyik arca a fiatal \u00e9nekesn\u0151, <strong>Camila Cabello<\/strong> lett. 2018-ban <strong>Jennifer Lopez<\/strong> is csatlakozott a Guess L\u00e1nyokhoz. Jlo a megtestes\u00fclt n\u0151iess\u00e9g, a magabiztoss\u00e1g, az \u00f6r\u00f6k fiatals\u00e1g \u00e9s a tehets\u00e9g megtestes\u00edt\u0151je.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"entry-content\">\n<p><strong>Guess kollekci\u00f3k<\/strong><\/p>\n<p>A m\u00e1rka karaktere a kifejez\u0151 kollekci\u00f3kban testes\u00fcl meg. A m\u00e1rka a 40. \u00e9vfordul\u00f3ja alklam\u00e1b\u00f3l piacra dobta az <strong>American Dream<\/strong> kapszlakollekci\u00f3t, amiben \u00f6sszpontosul a m\u00e1rka esszenci\u00e1ja. A kollekci\u00f3 darabjai a kilencvenes \u00e9vek st\u00edlus\u00e1t id\u00e9zik \u00e9s a grunge \u00e9s csillog\u00f3 st\u00edlust elemei is megjelennek.<\/p>\n<p>Ha a Guess m\u00e1rk\u00e1r\u00f3l besz\u00e9l\u00fcnk, nem meeht\u00fcnk el sz\u00f3 n\u00e9lk\u00fcl a kieg\u00e9sz\u00edt\u0151k mellett. A log\u00f3 haszn\u00e1lata v\u00e9djeggy\u00e9 v\u00e1lt a m\u00e1rka \u00e9let\u00e9ben \u00e9s megjelenik a t\u00e1sk\u00e1kon, p\u00e9nzt\u00e1rc\u00e1kon, \u00f6veken de m\u00e9g az \u00e9kszereken, kar\u00f3r\u00e1kon is. A piros h\u00e1romsz\u00f6g a log\u00f3val a k\u00f6zep\u00e9n egy nagyon felismerhet\u0151 szimb\u00f3lum \u00e9s szinte minden ruhadarabon visszak\u00f6sz\u00f6n, ezzel kiel\u00e9g\u00edtve a log\u00f3m\u00e1ni\u00e1sokat.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14782\" src=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans.jpg\" sizes=\"auto, (max-width: 1256px) 100vw, 1256px\" srcset=\"https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans.jpg 1256w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans-150x55.jpg 150w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans-300x110.jpg 300w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans-1024x376.jpg 1024w, https:\/\/answear.ro\/blog\/wp-content\/uploads\/2019\/12\/accesorii-guess-jeans-620x228.jpg 620w\" alt=\"\" width=\"1256\" height=\"461\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/answear.hu\/p\/guess-jeans-ov-228151\">\u00d6v<\/a> | <a href=\"https:\/\/answear.hu\/p\/guess-jeans-kezitaska-237088\">T\u00e1ska<\/a>\u00a0| <a href=\"https:\/\/answear.hu\/p\/guess-jeans-fulbevalo-236663\">F\u00fclbeval\u00f3<\/a> | <a href=\"https:\/\/answear.hu\/p\/guess-jeans-hatizsak-236062\">H\u00e1tizs\u00e1k<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Olvasd el, csak <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">perc<\/span><\/span>Tudtad, hogy a Guess Jeans egyik ikonikus darabja Marilyn Monroe ut\u00e1n kapta a nev\u00e9t? Vagy, hogy a m\u00e1rka neve egy McDonald\u2019s hirdet\u00e9sb\u0151l ered? Tudd meg, milyen titkokat rejt m\u00e9g a m\u00e1rka.<\/p>\n","protected":false},"author":35,"featured_media":14161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[889],"tags":[790,892,1394,1131,1696,1697,974,967,1695,1698,1699],"class_list":["post-13832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-answear-lab","tag-guess","tag-divat","tag-divatos-kiegeszitok","tag-farmer","tag-farmerdivat","tag-ferfi","tag-guess-jeans","tag-karacsony","tag-merka","tag-noi-farmer","tag-teska"],"_links":{"self":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/13832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/comments?post=13832"}],"version-history":[{"count":3,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/13832\/revisions"}],"predecessor-version":[{"id":14261,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/posts\/13832\/revisions\/14261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/media\/14161"}],"wp:attachment":[{"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/media?parent=13832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/categories?post=13832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answear.hu\/blog\/wp-json\/wp\/v2\/tags?post=13832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}